Toes for a Kure

Toes for a Kure
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PhoneSmart, an off-site sales center answering self storage inquiries for more than 100 client companies in North America, is asking for members of the self storage industry to put their best (or both) feet forward for cancer research.

“Toes for a Kure” is PhoneSmart’s latest fundraising drive benefiting Kure It Cancer Research.  Kure It founder Barry Hoeven has discovered one of the effects his own battle with cancer has had is to make wearing closed-toe shoes very uncomfortable.  As a result he can often be found wearing flip-flops or sandals.  In recognition of Hoeven’s efforts to fund cancer research, “Toes for a Kure” will generate a $10 donation to Kure It for each person wearing open-toe shoes, flip-flops or sandals who stops by the PhoneSmart booth at either the upcoming Self Storage Association conference in Atlanta, Georgia (March 2-4) or the Inside Self Storage World Expo in Las Vegas, Nevada (March 31 – April 2).

“Toes for a Kure” is just the latest venture in a long-standing relationship between Kure It and PhoneSmart.

“We are hoping to have a little bit of fun at the trade shows, while at the same time highlighting all the great work Barry Hoeven and Kure It does,” PhoneSmart director Tron Jordheim said.  “We hope lots of people show up in sandals.”

About PhoneSmart
PhoneSmart was founded in the fall of 2000 to serve its parent company, StorageMart and to offer off-site sales support to other companies in the self storage and property management industries.  PhoneSmart has become an experienced sales support and training company, bringing improved results to hundreds of client companies.  PhoneSmart is constantly seeking ways to improve customer contact as well as sales and service results.  Consequently, PhoneSmart clients benefit from being represented and trained by top-notch sales people.

About Kure It
The idea to establish Kure It came after Barry Hoeven was diagnosed with kidney cancer in 1998 while on a family vacation.  Very soon after diagnosis, Barry began to compile information about his cancer including speaking with prominent specialists in the field.  He recognized early on that there is a grave disconnect between the amount of people afflicted with kidney cancer and the amount of funding and research being conducted to find a cure.  It became clear to him that more research needed to be done.

In April of 2007, Barry partnered with City of Hope to create a fund called Kure It! Kidney Cancer Research Fund, which raised over $400,000 with the help of friends, family and colleagues.  In January 2010, all involved determined the time had come to establish Kure It, Inc. as an independent non-profit 501(c)(3) organization; allowing for a broader range of opportunities resulting in a greater impact.

Kure It’s goal is to be the leader in granting funds to kidney and other cancer researchers conducting innovative research projects to better treat and ultimately cure kidney and other orphan cancers.

Heather Gerling (100 Posts)

Digital Marketing Assistant at StorageMart, holds a Bachelor's Degree in Business Administration from Lincoln University. Strongly believes you should never leave home without a book, and admits to having a coffee addiction.


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