This is the time of year to pull out all the stops.
People are looking to shop, spend money—and have fun while doing so. That means it’s time to get creative with your marketing campaign. Keep reading for a half dozen ideas to get you started.
6 Holiday Sale Ideas
You really can’t be too festive this time of year—just be sure you’re covering all your bases, including social media, email, and your actual storefront (if you have one.)
Launch an Email Campaign Offering a Special Deal
As wonderful as social media is, many experts still believe that email is the best way to catch the attention of potential shoppers—and offer them deals. Hopefully, you’ve been sending out an e-newsletter and have a growing email list. If not, put that on your agenda for 2019.
Offer a 12-Days of Christmas Promotion
Let’s say you’re a clothing shop. Maybe one day you offer a special deal for “stocking stuffer” cozy socks. The next day you might offer a 10 percent discount on all dresses. You get the idea - just be sure to keep it fun.
Give a Gift Card with Purchase
Gift cards are increasingly popular holiday presents. Sweeten the deal by offering a $5 or $10 gift card with every $100 purchase.
Offer a Daily Special
Use social media to create a holiday vibe that keeps people coming back to your page—and into your store. What you offer is up to you, of course, but remember to be creative and fun. #EmbraceHashtags
Make it a Weekend
Join forces with other businesses in your neighborhood and organize a weekend holiday sidewalk sale. Attract more shoppers with special touches such as free hot chocolate and festive music.
Get on Board with Black Friday or Cyber Monday
Shoppers are already out and about on these days. Make sure you have something to offer them to celebrate Black Friday, Cyber Monday and Small Business Saturday.
Need More Storage Space?
Retail businesses fluctuate in their inventory. Sometimes you need less space—and sometimes you need more.
If you don’t want to pay for space that you only sometimes
need, consider checking out self storage. It’s there when you need it, but there’s never any long-term contract tying you down. At StorageMart, offer clean and well-lit self storage units that are available to rent on a month-to month basis. Check out our storage unit guide
or rent a unit online