If there are two things we take pride in the most at StorageMart, it’s our dedication to providing the best possible service to our customers and the strong partnerships we’ve formed with great non-profit organizations in the communities we call home. Earlier this year we kicked off a program that combines those two passions, and we’re happy to report the early results have been outstanding.
The surest way for us to provide the best possible value to our customers is by getting feedback from those folks who have entrusted us with their storage needs. We take customer reviews very seriously, so much so that our executive read literally every single one that comes in, and we want to receive as much feedback as possible. To help increase customer response, a few months ago we began pledging to make a donation to the Red Cross for each new customer review received. Our hope was to turn the trickle of reviews coming to us into more of a stream, with the benefit of helping the Red Cross in its mission to help families and individuals in need. To repeat, we were hoping for a stream. We weren’t expecting a flood.
Customer Feedback is Important
But that’s exactly what we received. In the first quarter of 2015 we received more than 600 reviews from customers at our stores throughout the United States. As a result, we are pleased to report we just cut a check in the amount of $19,335 for the American Red Cross.
Our partnership with the Red Cross goes back years, taking the form of donated storage space, sponsored events and monetary donations, but this was the first customer-generated fundraiser we’ve ever tried and it worked beyond all our expectations. Not only did we get to make a big donation to the Red Cross, but the treasure trove of customer feedback received has already helped us improve as a company and will continue to do so going forward. The program was such an immediate success; we’ve decided to continue it for the foreseeable future.
So consider this to be partly a happy report of the donation to the Red Cross, but mostly a big, big thank you to all our customers who took the time to provide us with feedback and at the same time help fund the Red Cross and its crucial mission.