Cris Burnam on How to Find the Perfect Co-Founder

    Co-Founders and Partnerships: Share the Weight of your Startup


    As President of StorageMart, Cris Burnam is no stranger to building a business from the ground up; after he sold his first storage company, he started over with StorageMart. Starting a business is no easy feat, and sometimes prudence dictates that you find a solid co-founder to help lighten the stress and the burden of responsibility. Of course, choosing from a sea of potential candidates to find a single partner or co-founder could be a daunting task, so it is advisable to seek the counsel of those with entrepreneurial experience and learn from them. Many folks, such as Cris Burnam, are eager to share tips and words of wisdom. One insight Cris shared in his recent article published on the YFS Magazine website is:

    "Not only can a co-founder bring the skills and talents necessary to maximize thinking and decision-making, but he or she can also provide additional contacts to help with logistics and take on some of the daily demands."

    However, he does take note of the need for caution:

    "But for every dynamic duo you also hear horror stories of partnerships gone wrong. Adopting a co-founder isn’t a risk-free decision, and it shouldn’t be taken lightly. A haphazardly chosen co-founder might not share your drive, work ethic, and ideas, which could have terrible results."

    It's clear that those differences in character and personality can be hugely detrimental to your business. He continues by saying:

    "To avoid disaster, it’s crucial to choose wisely when going into business with someone else. A great co-founder must complement your strengths and weaknesses. Where you struggle, she should excel, and vice versa."


    Click here to find the full article and see what Cris has to say about startups, co-founders, and Ben & Jerry's ice cream. YFS Magazine, or "Young, Fabulous, & Self-Employed," is a digital magazine dedicated to showcasing innovative business leaders, creative minds, and entrepreneurs alike as they share their success stories and passion for their respective industries.



    About Heather Gerling

    Heather is the SEO Manager at StorageMart, and holds a Bachelor's Degree in Business Administration with honors from Lincoln University. She strongly believes you should never leave home without a book, and admits to having a coffee addiction.

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